“Dwell Done Home” is an interior designer’s startup company, whose presence will be primarily online. The logo design was inspired by modern art, expressing the feeling you have when you’re drawn to the warmth of a well designed home. If you notice, you’ll see a small ‘d’ in the color field, representing the ‘d’s in dwell done. The site will feature home furnishings as well as fine art and other curated collections that are difficult to find.
Snowflake Photo-Illustrations created for oomph home furnishings.
Last night I had the opportunity to give a few opening remarks to the BFA graduating students at SUNY New Paltz. The student show was inspiring, and I was reminded of the strong design community and great teachers at New Paltz. I don’t think I had ever stood up in front of a mic and room full of people [yikes!]. But, as I prepared for the talk, so many memories and thoughts surfaced, so I was excited to share those first experiences in the field of graphic design.
Here are a few lessons learned: 1) When Opportunity Knocks, follow through 2) First couple years are about learning from others, being a team player and having a strong work ethic. 3) Nurture a creative environment / life and work are one 4) Altruism creates opportunity and high visibility of work 5) the creative process works same way in school, as in out of school, but its the job of the designer to pull it together as an inevitable solution 6) depend on research leading to inspiration, and just beautiful, clean design 7) explore the variety in the field, and you’ll find your niche. 8) Every new project presents different challenges, which keeps one passionate about the work, and excited about the field.
work credits: Pentagram Design, Woody Pirtle, Pirtle Design and Duba Design
Presenting a packaging design for Fruition Chocolate’s salted caramels.
Over the summer, I had the great opportunity to re-design Pika’s Farm Table Logo. Some of you might have tasted their amazing quiches, empandas, or indulged in one of their Liege Style Belgian waffles, fresh from the farm markets of New York.
Since the company is now 10 years old, I give them a lot of credit for taking the jump to re-brand their identity. It’s challenging for the owner to do this, because you want to make sure people still recognize them. At the same time, they needed to elevate the look, throughout their printed materials and packaging design, as their company grows larger.
The logo I designed for them is literally a place setting at Pika’s Table! The fork and spoon are represented minimally to keep the focus on the warmth of the Hearth, right in front of you. Home is where the heart is, and also where the food is, in my opinion. The plate setting is a feeling of being home, and being taken care of. At the end of the day, the food is already prepared for you. The clients are inspired by provencial colors—yellows, whites & blues. The hearth flourish (and soon to be secondary typeface) is based off of a chancery from the medieval times, to give one a sense of the “old world foods”, unprocessed, no preservatives, just pure & delicious.
Photography by Jennifer May.
“…stamped with three proud words: Made in America”, President Obama states this past week. The statement resonates with me, because I enjoy working with fast growing start-up companies. This card was beautifully printed by a local NY printer, with 2 spot colors in a classic, americana blue, and bright warm red on uncoated superfine paper.
The line art design is an architectural drawing of oomph’s new mirror called the Westport, after a charming coastal town in Connecticut.
Since the mirror could not be photographed in time for the show, I created a blueprint, which emphasizes the strong design elements of the mirror.
Tonight is what they call a “Blue Moon,” a rare occurrence, but also a tribute to Neil Armstrong today. So before the night is over, I have to share with you the new cover design for the Lunar Calendar / Rizzoli Universe Publications. I finished it a couple days ago, and it just so happens to be very very blue! What a great start to the 2014 Calendar season—I always look forward to working on these for Pirtle Design.
One of the things I love most about graphic design are the collaborations I have with clients, writers, artists, other designers, and EVEN my main squeeze—Andrew Westphal. Maybe it is just the synergy we have together, or maybe we both understand the creative process, from different perspectives. Andrew is a musician (pianist and DJ) who recently launched his new business called Westphal Music, for weddings and events. It was a perfect opportunity for us to put our minds together to create a unique identity for him in the Finger Lakes and Hudson Valley, NY.
Together, we began the design process by sketching, collecting visual material and brainstorming our ideas. We looked at letter combinations, typefaces, sheets of music, photographs of piano keys, and anything from google images we could find. We kept looking at the “W” and the “M” since they are basically the same letterform each way you look at it—which really plays with your mind. So we started breaking the letters down into simple forms—rectangles and lines and re-creating them from scratch. As we were doing this, it started to look like keys on the piano. So, we proceeded by adding a curve the bottom of the rectangles, just like the black keys. Happy accident or Synergy between musician and designer? We love the way the thicks and thins are reminiscent of a Modern Didone Typeface.
Listen while you Look…
From the “I love New York” campaign to the New York Magazine, Milton Glaser’s work is ubiquitous. When I stopped in at Bread Alone in the Catskills, I couldn’t help but notice the juxtaposition of Bread Alone with my packaging design for Fruition Chocolate.
Bread Alone hired Glaser’s Studio to design a new brand identity which they have been implementing over the past couple years. It proves to be a great case study because the brand is creative, versatile and very consistent. Milton’s work comes from the school of thought that “graphic design is art” which will forever be fueling my creativity.
Being that Fruition Chocolate and Bread Alone are both in the Catskills of New York, I suppose they were bound to meet!
The Kingston Parks and Recreation department has a vision for the city to become a “park-to-park” and “greener city”, a place where people walk and bike to work; a place where people and kids have recreational opportunities and healthy outlets. I’ve lived in Kingston for about 8 years and after having a baby (now 3 yrs old!) I started to realize how extremely dependent I became on my community, parks and escapes to the outdoors. My interests to help Kingston peaked when I got involved with the Kingston Land Trust. From there, Steve Noble, at the City of Kingston, asked me to design their very first city parks brochure!
I felt that watercolors were the best approach so I painted the cover and the inside map with blue (water) and green (parks). Water is a prominent source of recreation throughout Kingston since the city reaches the Hudson River’s edge.
There are a lot of really good people making Kingston a better place to live and work. Former resident Adam Snyder wrote a song about Kingston titled “This town will get its due”. It looks like he was right.
Design: Duba Design
Printing: 100% Recycled, Chlorine-free Paper using Soy Inks
This portfolio book is a showcase of an amazing body of work over the last 10 years by Louise Brooks & Vince Falotico. An Architecture firm in New Caanan, CT. It didn’t take much to make this book look good. Every page, every house, is a real treat to look at. We used a dove gray linen cover with a blind gloss embossed stamp on the cover, to give it that subtle & classic edge. Inside pages printed on mohawk’s soft white (superfine ivory paper). There is something sentimental about looking at personal living spaces and I think this communicates well to the clientele.
Can a bag design help save the Halls Mills Covered Bridge and preserve history?
The River Bag sends $10 directly to the New York State Covered Bridge Society fund to Save Halls Mills Bridge, damaged in Hurricane Irene. Bags can be purchased at the Neversink Town Hall.
The Hewitt School is an independent girls school in Manhattan. It was founded in 1920 and has a very strong alumnae following. This spring those alumnae will be introduced to an all new design of the Anchor Magazine.
When I started the project, I felt the word “anchor” should really be at the bottom reading up, like an anchor! The previous cover was all caps, Helvetica, and didn’t seem to communicate the school’s attitude. After some studies, I decided that lowercase Didot would be more approachable, intellectual and conversational.
Joan Lonergan, Hewitt’s head of school, mentioned 3 words of inspiration for 2012:
Bold, Ambitious, & Nimble
So, this started me thinking about a great exercise we can do to help define and elevate our identities (businesses). We can only be who we are, and in this world of transparency, I think staying true to your “word” is important, even if it changes from year to year.
What 3 words describe your business or project?
I’m so excited to share with you the cover design of the Local Economies Project Prospectus, through Pirtle Design. This amazing “pilot” project, sponsored by The New World Foundation, is going to make history in the Hudson Valley Farms and Foods System—something I now believe in tremendously! The identity is centered around the red barn background, and the bright, sun yellow type, in conjunction with local photography by Jennifer May Photography and Joseph R. Duba Photography (my dad).
It’s interesting because about a year ago, I had bid on a design job for a regional food grocery store identity project. The job did not come through, however, I had learned so much about regional foods and farms. To be honest, other than going to the kingston farm market, I was rather clueless about the importance of our regional food systems and how the future of our economy will depend on it. My family and I are always searching for a greater sense of community here in the Hudson Valley, and often times find it centered around good, and most importantly, healthy food.
As spring approaches rather fast this year, I’m getting ready to garden. I’ll be growing flowers for cutting, beans, cucumbers, tomatoes and classic french and italian herbs for cooking, in my small city lot in Kingston, NY.
CHARM, GLAMOUR, VITALITY. 3 words made into a set of 3 candles. The packaging design was derived from their famous “rickrack” on their newport table[s]. The integrity of their table designs are inherently part of their brand look, and make for a great repeat patterns too! See them at the NYIGF (gift fair at Chelsea Piers this week)!
It has been a busy couple months! I’ve been traveling to Alexander Isley‘s studio in Connecticut, to work on the TED MED conference program. The TEDMED conference (TED) is where the world’s most creative minds meet healthcare’s most innovative science. Once a year, TEDMED brings together leaders in the fields of medicine, science, business and technology for three and a half days of groundbreaking insights and off-the-record conversations. This is where technology and medicine meet.
We designed 50+ unique portraits for each speaker. The design process was very experimental. I photographed black and white portraits on the tv/computer screen to get the moiré pattern effect. Typically this is something photographers try to avoid. But, it allowed each one to be a unique, and the effect added depth and texture to the flat black art. I then added color overlays behind the black and spotted them with white line art for more texture.
-EYTHOR BENDER (above)- WHAT’S A GOOD SECOND STEP?
-ERIC SCHADT (below)-HOW ABOUT A GPS FOR YOUR DNA?
-JILL SOBULE- DOES JUST A SPOONFUL OF MUSIC MAKE THE MEDICINE GO DOWN?
-STEVE WOZNIAK- (COFOUNDER, APPLE INC.) WHAT HAS MY LIFE TAUGHT ME ABOUT HEALTH AND MEDICINE?
Recognized in the CADC Excellence Award as the portrait Illustrator for TED MED 2011, for Alexander Isley Designers Inc.
Since June, I’ve been working with a bean to bar chocolate company named “Fruition Chocolate”. Their chocolate is out-of-this-world, with cocoa beans (seed pods) from Costa Rica and Madagascar. The taste of the dark chocolate is often floral and earthy with long finish. The chocolate maker, Bryan Graham (CIA grad) beautifully handcrafts the chocolate in small batches. Needless to say, I’ve been inspired. Eating chocolate for design research–does it get any better than that!? They are located in the Catskill mountains, Route 28 in Shokan, NY. The results of the branding project include the chocolate mold design, chocolate bar packaging, window graphics, signage, business cards, stickers, and jar labels.
More to come… including an online store at www.tastefruition.com
“The Esopus Creek is one of the Jewels of the Catskill Mountains…” This recently released booklet and map, designed by Scarlet Duba, encompass some of the most unique characteristics about the creek. History, biodiversity, rare animals, plants, the fisheries, and more. The Lower Esopus Watershed Project fosters appreciation and stewardship of the creek to enhance water quality and function to support ecosystem health and encourage recreational activities.
If you need more information about this publication, or your land on the Lower Esopus, please go to www.loweresopus.org