I’m so excited to share with you the cover design of the Local Economies Project Prospectus, through Pirtle Design. This amazing “pilot” project, sponsored by The New World Foundation, is going to make history in the Hudson Valley Farms and Foods System—something I now believe in tremendously! The identity is centered around the red barn background, and the bright, sun yellow type, in conjunction with local photography by Jennifer May Photography and Joseph R. Duba Photography (my dad).

It’s interesting because about a year ago, I had bid on a design job for a regional food grocery store identity project. The job did not come through, however, I had learned so much about regional foods and farms. To be honest, other than going to the kingston farm market, I was rather clueless about the importance of our regional food systems and how the future of our economy will depend on it.

As spring approaches rather fast this year, I’m getting ready to garden. I’ll be growing flowers for cutting, beans, cucumbers, tomatoes and classic french and italian herbs for cooking, in my small city lot in Kingston, NY.