1) Select a team with multiple talents…
Photographer: This person also helps to create the aesthetic by adding assets (ex. high quality product photography, lifestyle photos, etc.) to the startup company.
Copywriter: they can build the brand messaging for the startup company, which includes short and sweet tag-lines with alluring copy. They can also build your social media following by having a consistent brand “voice”. Whether you are writing posts for a blog, or press releases, you are creating valuable content that adds credibility to you=the brand. BTW: You don’t have to think of a “blog” in the traditional way. There are MANY different ways to —elegantly— deliver the information on your site. That is the beauty of what will be your CMS (content management system), content working for YOU 24/7.
Graphic Designer: This person can be the “glue” to building your brand. They not only create an aesthetic of the business, but they can help put your best foot forward with all communications. From my experience, it is important to create an impactful first impression that targets your niche audience.
Website Developer: This person works with designer to develop functional website that is adaptable with the best practices and online marketing trends.
… In some cases you’ll need a brand /project manager and a copyright lawyer to trademark your start-up company, or create an INC. or LLC.
2) Get Started and THINK BIG
You might be thinking that you can DIY, and I’m sure you can! There are many tools on the web that make it easy for you to get up running. However, there is a lot to be said for doing what YOU DO best, and letting the others [above] help you reach your goals. Here are a few examples on how to begin on your own:
-Create 1-2 blog post ideas, weekly, in draft format. You can leave it unedited, but it will be important to build valuable content as time goes on (perhaps for your first self-published book?). Remember, you don’t have to think of a “blog” in the traditional way. There are MANY different ways to deliver the information. Go back through old emails (or notes) from clients about certain projects, case studies or experiences you may have had. Most likely, you’ve already written valuable content about what you do!
-Be a guest writer, on your favorite sites, and write about what you do best or find interesting in the field. This increases traffic back to your website, and you become a credible source of information on the subject, leaving a Google trail behind you.
-Start a Kickstarter campaign to not only raise funds, but to create an instant social following and BUZZ about the project. You’ll also find that you will have created an attractive business plan through the process!
-Open an Etsy Shop, and upload beautiful photos of what you love to make. Keeping your business small and creating a niche maintains the quality while creating a high demand for what you, and only you, do best!